SCCM
Vol. 3, Issue 1
November 14, 1995 Copyright 1995,
All rights reserved.

Editor: Michael McPherson

Social and Charitable Cause Marketing [ SCCM ] is a !! FREE !! electronic
magazine covering the issues of private industry sponsoring social and
charitable causes.

This e-zine will provide a worldwide source of invaluable information
reference to how private industry, community, education and government
benefit from this win-win scenario.

 Table of Contents

FEATURED ARTICLES

1. President endorses SCCM

2. How can President Clinton and the Republican
 leaders in congress get information technology
 into the classroom without spending a dime?

WEB SITES

Sun Microsystems:  http://www.sun.com
Net Day:           http://www.netday.com
America On-Line:   http://www.aol.com
AT&T:              http://www.att.com
The White House:   http://www.whitehouse.gov
Tech Corps:        http://www.ustc.org

SCCM Sponsors

SponsorED

SUBSCRIPTION and CONTACT INFORMATION

1.                 PRESIDENT CLINTON ENDORSES
 SOCIAL and CHARITABLE CAUSE MARKETING

OK... it was a mis-leading and attention grabbing news caption.  No...
President Clinton did not endorse SCCM e-zine...wishful thinking on my
part.  Although, mighty proud to say that U.S. Dept of Education has
subscribed to SCCM.  Thank you Leslie.

President Clinton encouraged social and charitable cause marketing while
meeting with business leaders in California in Sept. '95.  He challenged
business, industry and local government throughout the country to make a
commitment of time and resources so that by the year 2000, every classroom
in America would be connected.

Private industry recognized this as an opportunity for
social investing and associated marketing.  The following
companies benefited from positive world-wide media
coverage when President Clinton recognized their contributions.

 Sun Microsystems http://www.sun.com
 is putting together a coalition of companies
 and volunteers for Net Day, http://www.netday.com
 to install networks in at least 2,000 schools.

 America Online,Inc., http://www.aol.com
 announced a strategic initiative designed to
 accelerate the nation's public schools access to
 the online services and the Internet.  Initial plans
 by the company is to provide unlimited, free
 access to more than 2,000 public schools in
 California over the coming year.

 AT&T Corp., http://www.att.com
 pledged to spend $150M over the next five years providing
 American schools with access to the Internet and sophisticated
 voice-messaging services.

 AT&T's pledge drew praise from the White House and a
 bevy of education experts.  Vice President Al Gore:
 "We commend AT&T's initiative, which will help move the
 nation one large step forward toward meeting President Clinton's
 challenge to bring our classrooms and schools into the
 Information Age."(Nail, WALL STREET JOURNAL, 11/1).

With congress and the president at odds reference to the
balanced budget, it is hard to imagine anything being
"politically correct."  The challenge of networking all
schools across the country has bi-partisan support and is politically
correct.  For industry large and small, this challenge presents
the ideal social and charitable cause marketing opportunity.

If your company is promoting your products and services
by supporting a social or charitable cause, please send
the relevant press release to me so it may be included
in a future issue of SCCM.

If you are interested in accepting the President's challenge
to network all schools across the country by the year 2000,
but don't where to start, please feel free to send e-mail to
xxxxxx@yrkpa.kias.com    for free ideas on how industry may
participate.

2.        How can President Clinton and the Republican
 leaders in congress get information technology
 into the classroom without spending a dime?

On Oct. 10, 1995 President Clinton announced Tech Corps as a national
non-profit organization dedicated to helping improve K-12 education at the
grass roots through the effective integration of technology into the
learning environment.

On Monday, October 30, the Tech Corps received bi-partisan endorsement
from Vice President Al Gore and Representative Robert Walker, Chairman of
the House Committee on Science.  Both commended the Tech Corps as an
excellent example of how industry and the private sector can work together
to bring technology into our schools.

Tech Corps is a national, non-profit organization of
technology volunteers, funded by the business community and
corporate sponsorship.  Tech Corps volunteers work with the
teachers and school administrators in their local
communities.  They do whatever is necessary to promote the
effective use of computing and communications technologies
in K-12 education.   Thus, examples of tasks include:
installing, repairing, and upgrading equipment; advising on
the design of networks; helping with the development of a
school's World Wide Web home page; providing assistance with
the development of teaching materials; mentoring students,
teachers, or administrators in the uses of computing and
communication technologies; conducting teacher training
seminars.  Since the determining factors are local needs, a
wide variety of tasks are conceivable.

On October 30th I participated in the National Chartering
Conference held in Washington, DC at the Smithsonian.
Over 300 people from 42 states registered for the
Conference.  A broad audience also viewed the internet
multicast transmission of the activities.  This audience
included people in Pennsylvania, Virginia, Ohio,
Massachusetts, Tennessee, Maryland, Colorado,
California, Washington, and North Dakota as well as many
outside the US: Spain, Switzerland, Japan, Sweden, England,
Wales, and Germany.

Speakers for the day included:

Dr. Jack Gibbons, Assistant to the President for Science and Technology

Tom Koerner, Deputy Executive Director
National Association of Secondary School Principals

Dr. Frank Withrow, Council of Chief State School Officers

Tom Wheeler, President, Cellular Telecommunications Industry Association

John Gage, Director, Science Office, Sun Microsystems

Gary Beach, CEO and President of Computerworld and Founder of the Tech Corps.

Each speaker addressed the importance of assisting our schools
in preparing students for the 21st century through the effective
use of technology in the classroom.

The next Tech Corps chartering meeting is scheduled for Dec. 1, 1995
in San Diego.  For more information please follow the web page links
from the Whitehouse page
http://www.whitehouse.gov/White_House/New/html/New-plain.html

Tech Corps is recruiting corporate sponsors for its national
organization.  The first such sponsor is the Cellular
Telecommunications Industry Association.  Other sponsorships
will be announced as they occur.

Starting in January 1996, Tech Corps will be actively
recruiting school districts for participation in its initial
implementations within the states.

In April, Tech Corps will focus on the recruitment of
individual volunteers to work with the school districts.

For more information, e-mail:  xxxxxx@ustc.org
or go to Tech Corps web page:  http://www.ustc.org

This edition of SCCM is underwritten by:

 ----- SponsorED -------

The only magazine/newsletter exclusively covering
the world of corporate sponsorship in Education.

Subscriptions: by regular mail:  $299/year for 12 issues
 electronic mail:  $239/year for 12 issues

Subscribe via e-mail: Send e-mail to: xxxxxx@yrkpa.kias.com
insert in the Subject:   subscribe SponsorED
In the message area write: your regular mail address, e-mail address and
telephone #.  Also, insert subscription preference: Regular Mail or E-Mail

To Subscribe by regular mail: send letter on company, school, or
organization letterhead requesting subscription to SponsorED.
Please indicate regular mail or e-mail subscription.  Send regular mail to:

Michael McPherson
Editor and Publisher
SponsorED
2820 Wyngate Dr.
York, Pa.  17403

Make checks payable to: SponsorED and send to the above regular mail
address.

To Subscribe to SCCM
send e-mail to: xxxxxx@yrkpa.kias.com
write in subject: subscribe sccm

Contact Information

 Letters to the Editor:
 Press releases sent to:
 Advertiser and Sponsor inquiries:
 Cost for printed newsletter version:
 You just want to talk to me:

send e-mail to: xxxxxx@yrkpa.kias.com