SCCM Vol. 3, Issue 1 November 14, 1995 Copyright 1995, All rights reserved. Editor: Michael McPherson Social and Charitable Cause Marketing [ SCCM ] is a !! FREE !! electronic magazine covering the issues of private industry sponsoring social and charitable causes. This e-zine will provide a worldwide source of invaluable information reference to how private industry, community, education and government benefit from this win-win scenario. Table of Contents FEATURED ARTICLES 1. President endorses SCCM 2. How can President Clinton and the Republican leaders in congress get information technology into the classroom without spending a dime? WEB SITES Sun Microsystems: http://www.sun.com Net Day: http://www.netday.com America On-Line: http://www.aol.com AT&T: http://www.att.com The White House: http://www.whitehouse.gov Tech Corps: http://www.ustc.org SCCM Sponsors SponsorED SUBSCRIPTION and CONTACT INFORMATION 1. PRESIDENT CLINTON ENDORSES SOCIAL and CHARITABLE CAUSE MARKETING OK... it was a mis-leading and attention grabbing news caption. No... President Clinton did not endorse SCCM e-zine...wishful thinking on my part. Although, mighty proud to say that U.S. Dept of Education has subscribed to SCCM. Thank you Leslie. President Clinton encouraged social and charitable cause marketing while meeting with business leaders in California in Sept. '95. He challenged business, industry and local government throughout the country to make a commitment of time and resources so that by the year 2000, every classroom in America would be connected. Private industry recognized this as an opportunity for social investing and associated marketing. The following companies benefited from positive world-wide media coverage when President Clinton recognized their contributions. Sun Microsystems http://www.sun.com is putting together a coalition of companies and volunteers for Net Day, http://www.netday.com to install networks in at least 2,000 schools. America Online,Inc., http://www.aol.com announced a strategic initiative designed to accelerate the nation's public schools access to the online services and the Internet. Initial plans by the company is to provide unlimited, free access to more than 2,000 public schools in California over the coming year. AT&T Corp., http://www.att.com pledged to spend $150M over the next five years providing American schools with access to the Internet and sophisticated voice-messaging services. AT&T's pledge drew praise from the White House and a bevy of education experts. Vice President Al Gore: "We commend AT&T's initiative, which will help move the nation one large step forward toward meeting President Clinton's challenge to bring our classrooms and schools into the Information Age."(Nail, WALL STREET JOURNAL, 11/1). With congress and the president at odds reference to the balanced budget, it is hard to imagine anything being "politically correct." The challenge of networking all schools across the country has bi-partisan support and is politically correct. For industry large and small, this challenge presents the ideal social and charitable cause marketing opportunity. If your company is promoting your products and services by supporting a social or charitable cause, please send the relevant press release to me so it may be included in a future issue of SCCM. If you are interested in accepting the President's challenge to network all schools across the country by the year 2000, but don't where to start, please feel free to send e-mail to xxxxxx@yrkpa.kias.com for free ideas on how industry may participate. 2. How can President Clinton and the Republican leaders in congress get information technology into the classroom without spending a dime? On Oct. 10, 1995 President Clinton announced Tech Corps as a national non-profit organization dedicated to helping improve K-12 education at the grass roots through the effective integration of technology into the learning environment. On Monday, October 30, the Tech Corps received bi-partisan endorsement from Vice President Al Gore and Representative Robert Walker, Chairman of the House Committee on Science. Both commended the Tech Corps as an excellent example of how industry and the private sector can work together to bring technology into our schools. Tech Corps is a national, non-profit organization of technology volunteers, funded by the business community and corporate sponsorship. Tech Corps volunteers work with the teachers and school administrators in their local communities. They do whatever is necessary to promote the effective use of computing and communications technologies in K-12 education. Thus, examples of tasks include: installing, repairing, and upgrading equipment; advising on the design of networks; helping with the development of a school's World Wide Web home page; providing assistance with the development of teaching materials; mentoring students, teachers, or administrators in the uses of computing and communication technologies; conducting teacher training seminars. Since the determining factors are local needs, a wide variety of tasks are conceivable. On October 30th I participated in the National Chartering Conference held in Washington, DC at the Smithsonian. Over 300 people from 42 states registered for the Conference. A broad audience also viewed the internet multicast transmission of the activities. This audience included people in Pennsylvania, Virginia, Ohio, Massachusetts, Tennessee, Maryland, Colorado, California, Washington, and North Dakota as well as many outside the US: Spain, Switzerland, Japan, Sweden, England, Wales, and Germany. Speakers for the day included: Dr. Jack Gibbons, Assistant to the President for Science and Technology Tom Koerner, Deputy Executive Director National Association of Secondary School Principals Dr. Frank Withrow, Council of Chief State School Officers Tom Wheeler, President, Cellular Telecommunications Industry Association John Gage, Director, Science Office, Sun Microsystems Gary Beach, CEO and President of Computerworld and Founder of the Tech Corps. Each speaker addressed the importance of assisting our schools in preparing students for the 21st century through the effective use of technology in the classroom. The next Tech Corps chartering meeting is scheduled for Dec. 1, 1995 in San Diego. For more information please follow the web page links from the Whitehouse page http://www.whitehouse.gov/White_House/New/html/New-plain.html Tech Corps is recruiting corporate sponsors for its national organization. The first such sponsor is the Cellular Telecommunications Industry Association. Other sponsorships will be announced as they occur. Starting in January 1996, Tech Corps will be actively recruiting school districts for participation in its initial implementations within the states. In April, Tech Corps will focus on the recruitment of individual volunteers to work with the school districts. For more information, e-mail: xxxxxx@ustc.org or go to Tech Corps web page: http://www.ustc.org This edition of SCCM is underwritten by: ----- SponsorED ------- The only magazine/newsletter exclusively covering the world of corporate sponsorship in Education. Subscriptions: by regular mail: $299/year for 12 issues electronic mail: $239/year for 12 issues Subscribe via e-mail: Send e-mail to: xxxxxx@yrkpa.kias.com insert in the Subject: subscribe SponsorED In the message area write: your regular mail address, e-mail address and telephone #. Also, insert subscription preference: Regular Mail or E-Mail To Subscribe by regular mail: send letter on company, school, or organization letterhead requesting subscription to SponsorED. Please indicate regular mail or e-mail subscription. Send regular mail to: Michael McPherson Editor and Publisher SponsorED 2820 Wyngate Dr. York, Pa. 17403 Make checks payable to: SponsorED and send to the above regular mail address. To Subscribe to SCCM send e-mail to: xxxxxx@yrkpa.kias.com write in subject: subscribe sccm Contact Information Letters to the Editor: Press releases sent to: Advertiser and Sponsor inquiries: Cost for printed newsletter version: You just want to talk to me: send e-mail to: xxxxxx@yrkpa.kias.com
